Q Throughout the semester, you will work with your group to develop a marketing plan for a strategic business unit (SBU) of Virgin Group (Links to an external site.). Choose carefully, as this is the SBU you will be working with for the duration of the project. The SBU you choose should be a consumer-facing one based on a product or line of products. For example if you were analyzing Amazon, you could select the Kindle, Amazon Prime, Whole Foods, etc. For this stage of the project, you will examine the company’s mission statement critically and then choose a strategic business unit. Step 1 Start with a brief history of the company you have chosen to use for the semester-long group project. In a few paragraphs, talk about the origins of the company, any significant changes in structure or ownership, and any other noteworthy developments within its history. Step 2 Find and include the company’s mission statement, verbatim. You will typically find this within the company’s corporate website, often under "About Us" or "Company History." Be sure to cite your source properly using APA 7. Now, consider the statement relative to the origins and history of the company. In your opinion, is it appropriate? Does it truly match the organization, and is it still relevant today? If not, what specific changes would you make to it, and why? Step 3 Identify a few specific values that you believe this company holds. You can find these reflected in a variety of ways: through the mission statement itself, through the history of the organization, or specifically listed on the corporate website. Be sure to justify the values you have selected. You may find them useful going forward as you develop a marketing plan for the company. Step 4 Now, find a strategic business unit (SBU), as discussed. For example, Apple markets many kinds of products, so you might consider iPhones, iPads, and the Apple TV to be different strategic business units within the organization. After you have selected an SBU and listed it here, briefly explain why you chose it to focus on for the rest of the semester. Again, you, along with your group, will write a marketing plan for that SBU, so choose wisely.